SONY | SONY STYLE.COM

The Sony® HD Experience.

This guide is designed to help make your high-definition shopping experience as simple as possible. Here you will find advice, preparation tools and steps to choosing the right Sony High-Definition products to enhance your home entertainment experiences as well as capture and relive your memories. Find out which Sony HD products are right for you on the following pages.

High Definition. It’s in our DNA.

Whether it’s Sony® professional high-definition cameras used in television and movies or the Sony products you use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things high-definition extend through every HD product we make. HDNA is what allows Sony to bring you truly unmatched HD experiences. The steps to Full HD on the following page are designed to help make your shopping experience easier.

The Steps to full HD:

Choose the right Sony® High-Definition 1080p flat panel television, including size, model and color.

Upgrade your signal or content source to high definition with one or all of the following: HD cable/satellite service, Sony Blu-ray Disc^TM player,1 Sony High-Definition Handycam® camcorder, Sony Cyber-shot® digital still camera or Sony (alpha) DSLR camera with HD viewing2 and/or Sony VAIO® notebook.

Complete the high-definition experience with a BRAVIA® Theatre surround sound system or 1080p capable A/V Receiver¹ from Sony.

Connect your components with the right high-definition cables and properly mount or install your equipment.

¹Requires HDMI^TM connector (sold separately) and compatible HDTV. ²HD viewing requires HDTV and Sony HD component cable, sold separately.

Select the right size and model of your Sony® flat panel television set.

Your television shows, sports and movies will look spectacular on a Sony BRAVIA® LCD HDTV or the groundbreaking Organic LED TV. Deciding where you will watch your TV will determine the type of set you will need.

If you want to wall-mount your TV or keep it on a stand in a larger area, like a family room or den, consider a BRAVIA LCD HDTV. To fit a smaller space, such as an office or kitchen, consider the Sony Organic LED XEL-1 TV. Both are flat panel TVs with an incredible picture.

If your room has lots of sunlight, lamps or overhead lighting, you’ll be glad to know all Sony BRAVIA HDTVs and the Organic LED use a low-glare screen and reduce reflections that you might find with other TVs.

Explore the next few pages to see some of our lineup of Sony BRAVIA LCD HDTVs as well as find info on the Sony Organic LED XEL-1 TV.

BRAVIA® Flat Panel LCD HDTVs.

Sony® BRAVIA HDTVs use our knowledge of high definition to bring your favorite sports, movies and shows into your home in Full HD 1080p. Sony technologies deliver ultra-fast screen response time and an incredibly vibrant range of colors that you’d expect from a Sony HDTV. Engineered for fast action, Sony BRAVIA HDTVs with Motionflow^TM technology further reduce blurriness and judder so you enjoy smoother motion for fast-action sports, movies and games. Since your favorite sports, movies and shows are shot on a Sony, you should watch them on a Sony.

Full HD 1080p available on select Sony BRAVIA HDTV models.

BRAVIA® V-Series HDTVs.

Full HD 1080p plus expandability. Experience 60Hz Motionflow^TM technology for a smoother picture during action scenes in movies and prime- time TV. Then, customize your HDTV with BRAVIA Link modules³ that let you expand its functionality to bring you even more entertainment and connectivity.

V-Series — Available in 40", 42", 46" and 52" (measured diagonally)

BRAVIA W-Series HDTVs.

Engineered for fast action. Experience Sony® Full HD 1080p and Motionflow 120Hz technology. Engineered for fast action, Sony Motionflow 120Hz technology lets you enjoy smoother and clearer motion for sports, movies and games.

W-Series — Available in 40", 46" and 52" (measured diagonally)

³BRAVIA Link modules sold separately. Broadband internet connection speed of 2.5 Mbps recommended; 10 Mbps connection speed required to view HD content. Video quality and picture size depend on broadband speed and delivery by content provider. Content subject to change.

BRAVIA® XBR®6-Series HDTVs.

Premium performance. Dynamic design. Experience superior XBR quality and picture performance in a striking slim bezel design with the Sony® BRAVIA XBR6-Series LCD HDTV. With the Advanced Contrast Enhancer (ACE) circuit, contrast is dramatically improved, resulting in deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture.

XBR6-Series — Available in 32" Class (31.5" diagonal), 37", 40", 46" and 52" (measured diagonally)

70" — The largest of any Sony HDTV; you’ll get groundbreaking performance on a massive scale.

BRAVIA® XBR®7-Series HDTVs.

Superior picture performance. The Sony® BRAVIA XBR7-Series Flat Panel HDTV takes premium quality and groundbreaking performance to the next level. You’ll enjoy stunning images from any resolution and with Motionflow^TM 120Hz technology you’ll get smooth, sharp and more natural motion in your HD content, DVDs, broadcast movies and prime-time programming.

XBR7-Series — Available in 40" and 70" (measured diagonally)

BRAVIA® XBR® 8-Series HDTVs.

Revolutionary technology with style. The XBR8-Series HDTV represents the next step forward in HDTV technology. The TRILUMINOS® RGB Dynamic LED backlight produces breathtaking images with enhanced color purity as well as local dimming to display deep blacks alongside bright whites for enhanced image depth and exceptional shadow detail. Combine that with the BRAVIA Engine^TM 2 PRO, the advanced video processing system from Sony, and you’ll get a supremely sharp, crystal clear image from any video resolution so everything will look amazing no matter what you are watching.

XBR8-Series — Available in 46" and 55" Class (54.6" diagonal)(measured diagonally)

BRAVIA® Z-Series HDTVs.

Sleek frame. Incredible Sony® 1080p picture. Maximize your space with the slim bezel design and enjoy DLNA® (Digital Living Network Alliance) compatibility that allows you to access digital photos from DLNA-enabled PCs⁴ and other devices, so you can enjoy your memories within the comfort of your living room instead of crowding around the PC. Plus, with a 10-bit processor and 10-bit panel, the Z-Series will display billions of colors for smoother color transitions.

Z-Series — Available in 40" and 46" (measured diagonally)

⁴Requires a PC with Microsoft® Windows XP, SP2 or later, or DLNA-compliant media server. Home network required and sold separately. Limited to resolutions supported by both the PC and the Sony TV (see user’s manuals for supported resolutions).

The size of the TV you get will be determined by the size of the space you are watching it in. You can maximize your viewing experience by choosing the right size of your Sony® TV. With screen sizes measured diagonally, Sony recommends a minimum 46" HDTV for your largest TV viewing room. For a smaller area, like a bedroom, office or kitchen, Sony suggests either the Organic LED XEL-1 TV or a 19" to 37" LCD HDTV. For a Sony LCD TV, use these sizes as a guideline. Then factor in where the TV will be displayed, such as mounted on a wall, on a stand or in a cabinet.

Some people wish they had bought a larger screen size. It’s okay to go big.

Innovations

Sony® Organic LED XEL-1 TV. The world’s first 3mm thin TV. The Sony Organic XEL-1 TV has a 3mm screen that’s as thin as three credit cards, while also breaking new ground with unparalleled picture quality. With a contrast ratio greater than 1 million to 1, outstanding brightness and accurate color reproduction, the Sony Organic LED TV will change the way you watch television.

XEL-1 — Available in 11" (measured diagonally)

Conventional LCD TVs can use a lot of power. The 11" diagonal Organic LED model consumes up to 40% less power under normal viewing conditions.⁵

⁵Per panel inch compared to a conventional 20-inch LCD panel.

BRAVIA® Link modules.

Customize your Sony HDTV. BRAVIA Link modules easily install to the back of your compatible HDTV, expanding its functionality to bring you even more entertainment or connectivity⁶. Current modules let you watch hit movies, TV shows and select internet video using your broadband connection; upconvert your DVDs to 1080p resolution; add four more HDMI^TM inputs; and enjoy wireless HD transmission of video and audio from up to 65 feet away.

⁶BRAVIA Link modules sold separately. Broadband internet connection speed of 2.5 Mbps recommended; 10 Mbps connection speed required to view HD content. Video quality and picture size depend on broadband speed and delivery by content provider. Content subject to change.

• Learn more about BRAVIA HDTVs

back

Broadcast television.

Enhancing your home entertainment experience with high-definition service is as simple as installing an HD antenna or calling your cable or satellite company and letting them know you have an HDTV. They will arrange an appointment, bring all the equipment you need and install the HD box to your HDTV. Without this HD box or HD antenna, you will still be watching standard-definition TV and not taking full advantage of all the capabilities of your Sony® BRAVIA® HDTV.

Other entertainment.

There are many additional ways to get the Sony HD experience with content for your HDTV beyond your cable or satellite provider. From Sony Blu-ray Disc^TM players and high-definition Handycam® camcorders to digital Sony Cyber-shot® cameras with HD viewing and VAIO® notebooks with Blu-ray Disc compatibility,⁷ Sony has you covered. For the ultimate HD experience, you must have the right source.

⁷HD viewing requires a compatible HDTV with an HDMI connector, sold separately. Certain circumstances may limit/prevent Blu-ray Disc media playback.

Sony® 1080p Blu-ray Disc^TM player.⁸

Made for movie lovers. By movie makers. From the movies we make to the HD movies you watch at home, Sony Blu-ray Disc players provide a movie experience worthy of your HDTV and plays your DVD’s. Upconvert the quality of your existing DVDs to 1080p resolution, bringing them closer to HD quality,⁹ and enjoy new and improved features with BD-Live^TM when you connect your player to the internet. Download bonus content¹⁰ like additional scenes, director comme ntaries, trailers, movie-based games and more (available on select models).

⁸Requires HDMI^TM connector (sold separately) and compatible HDTV. ⁹DVD media/formats not universally compatible. Certain circumstances may limit Blu-ray Disc or DVD playback. Upscaled images may vary. ¹⁰Internet access and external storage required.

Sony® VAIO® FW extra-widescreen notebook.

Born out of Sony HD technology. Watch and record¹¹ (on select models) Blu-ray Disc^TM high-definition video on the extra-wide 16.4" LCD display.¹² You can also simultaneously view two full web sites or documents side-by-side. Plus, the HDMI^TM output lets you enjoy HD entertainment on your compatible HDTV when you use an HDMI cable (sold separately). All of this with the fast performance of Intel® Centrino® 2 Processor Technology.

¹¹Video recording to Blu-ray Disc media is done in MPEG2 and AVC formats only. ¹²Viewable area measured diagonally.

Cyber-shot® camera.

It knows when you’re smiling. Sony® DSC-W170 Cyber-shot camera with Smile Shutter^TM technology, allows you to automatically capture a smile the moment it happens. With Super SteadyShot® optical image stabilization, 10.1 megapixel resolution, 5X wide zoom lens, 2.7" LCD screen¹³ and HD Photo Viewing with PhotoTV HD compatibility¹⁴ you can share your photos in brilliant color and detail with unprecedented realism on a compatible HDTV¹⁵.

α(alpha) DSLR camera.

It moves you away from the viewfinder. Sony α DSLR-A350 camera with tiltable 2.7" Live View LCD screen¹³ gives you the freedom to focus on the moment as it happens. While in-camera Super SteadyShot image stabilization reduces blur with every shot, industry-leading 14.2 megapixels provide superb HD-quality resolution.

¹³Viewable area measured diagonally. ¹⁴Compatible BRAVIA® HDTV and special TV settings are required. See BRAVIA TV instruction manual for details regarding PhotoTV requirements. ¹⁵HD viewing requires a Sony HD connector cable or HD Cyber-shot Station® cradle and compatible HDTV. All sold separately.

Handycam® camcorder.

It puts the face first. Sony® HDR-SR11 60GB high-definition Handycam camcorder with Face Detection technology automatically finds and enhances a face, beautifully recording your videos and photos. The ClearVid^TM CMOS sensor and BIONZ^TM image processor provide spectacular Sony Full HD 1920 x 1080 resolution video¹⁶ and stunning 10.2 megapixel still images.

¹⁶This camcorder captures high-definition footage in the AVCHD format. DVD media containing AVCHD footage should not be used with DVD based players or recorders, as the DVD player/recorder may fail to eject the media and may erase its contents without warning. DVD media containing AVCHD footage may be played on compatible Blu-ray Disc™ player/recorder, PC with supplied software or PLAYSTATION®3 devices.

• Learn more about Blu-ray disc products
• Learn more about Handycam® camcorders
• Learn more about Cyber-shot® cameras

back

From our studios to your ears, all we know is in all we do. Sony makes movies and movie sound so all our home audio products are engineered to complement each other in every way. We design all our audio products, ranging from BRAVIA® Home Theatre systems to ES A/V Receivers, to allow you to enjoy optimum sound with your Sony® BRAVIA HDTV, Sony Blu-ray Disc^TM player or your music player. Integrated home theater systems. Bring the theater home with Sony BRAVIA Home Theatre systems. These integrated systems come with nearly everything you need to enjoy movies at home. Component home theater systems. Sony component home theater systems feature all the latest Sony audio and video technology and are designed to complement your equipment. 1080p A/V Receivers. Sony 1080p A/V Receivers offer amazing power and performance, allowing for an exceptional surround sound experience no matter what you are watching or listening to. They are ideal for creating a central hub for multiple HD or standard-definition sources¹⁷.

¹⁷Requires HDMI^TM connector (sold separately) and compatible HDTV.

BRAVIA® Home Theatre systems.

BRAVIA Theatre System with S-AIR^TM Digital Wireless technology. Enjoy multi-room listening. The Sony® DAV-HDX576WF BRAVIA Theatre System brings the theater home with a wide array of innovative features. From S-AIR technology for wireless rear surround sound and the included S-AIR Air Station for multi-room listening¹⁸ to the integrated 5-disc DVD/CD changer that can upconvert your DVDs to 1080p resolution using the HDMI^TM connection.¹⁹

¹⁸DAV-HDX576WF includes one S-AIR Air Station. Additional Air Station units (up to four can be supported on the home theater system) sold separately. Transmits up to 164 feet. Upscaled image quality may vary. ¹⁹Requires HDMI connector (sold separately) and compatible HDTV with equivalent display capability. Image quality will vary.

Component home theater systems.

Blu-ray Disc^TM matching home theater system. Complete the experience. Designed for a perfect marriage with Sony® Blu-ray Disc players, this powerful 1000 watt²⁰ 5.1 channel home theater system uses three HDMI^TM Active Intelligence inputs to detect and receive video and audio signals from connected devices²¹. Plus, easily control your compatible A/V components with the touch of a button with BRAVIA® Sync^TM technology²² and a BRAVIA TV.

BRAVIA Theatre Micro System.

Small size, big sound. The Sony HT-IS100 BRAVIA Theatre Micro System delivers 5.1 channel surround sound from powerful, compact, golf ball-sized speakers, has three 1080p HDMI Active Intelligence inputs and is ready to stream multi-room audio with S-AIR^TM technology²³.

²⁰(3 ohms, 1Khz, 10% THD). ²¹Requires HDMI connector (sold separately). Requires compatible HDTV with equivalent display capability for high-definition video playback. ²²BRAVIA Sync for Theatre does not support camcorders. Works with select Sony televisions and home the ater products. Check owner’s manual for compatibility. ²³Requires EZW-T100 S-AIR ready transmitter and AIR-SA10 Air Station receiver/speaker (both sold separately). Transmits up to 164 feet. Signal and sound quality may vary.

Sony® 1080p A/V Receivers.

Your home for your 1080p sources. Home Theater A/V Receiver. The Full HD 1080p experience with Blu-ray Disc™ movies. The Sony STR-DG820 1080p²⁴ A/V Receiver unlocks the full potential of your Blu-ray Disc movies and features four HDMI^TM inputs with Active Intelligence to optimize the performance of HDMI-connected components. It supports formats from Dolby® Digital Plus and dts® Master Audio, plus it has the ability to decode LPCM audio, delivering an amazingly realistic audio experience.

²⁴Requires HDMI connector (sold separately) and compatible HDTV with equivalent display capability. Upscaled image quality will vary.

ES 7.1 Channel A/V Receiver.

Experience multi-room HD. The Sony® STR-DA4400ES elevated standard receiver combines high-quality components and cutting-edge technology with multi-room capabilities.²⁴ You can distribute HD video to a second room and audio sources in up to three rooms. In addition, this model features Faroudja® DCDI Cinema^TM Technology that can scale standard-definition sources to 1080p.²⁵

²⁵Requires component video cable (sold separately) for video playback and composite audio cable (sold separately) for audio playback.

back

Once your Sony® BRAVIA® LCD HDTV or Organic LED TV is at home, you will need to install it and connect the various sources. This is easier than you think. There are two ways to go:

• Use your retailer's delivery on installation service.
• Set it up yourself.

back

Placement: Stands vs. Mounting.

When determining placement for your HDTV or Organic LED TV, consider the height at which the TV will be displayed. It may be different than the TV it is replacing. It is also important to note that since LCD and Organic LED technologies offer wider viewing angles, up to 178°, you can be more flexible with your seating setup. This means that whether you are sitting in front of or beside the TV, you’ll always have a great view. When choosing between wall mounting and stands for supporting your LCD television, be sure to use ones that are qualified for use with your TV. Each is sold separately and depends on the type of TV.

To assure the highest quality for your HD experience, use Sony® HDMI^TM (High-Definition Multimedia Interface) cables. Sony HDMI cables meet the highest standards for transmission of digital, highdefinition video and audio signals, for a superior viewing experience. The crisp signals originating from your TV set-top box, Blu-ray Disc^TM player or PLAYSTATION®3 are transmitted directly through the HDMI cables into your HDTV with minimal effects on signal quality. Note the number of HDMI inputs and other connections on the Sony TV or 1080p A/V Receiver of your choice. For further details, refer to the Sony owner’s manual, which will also include tips to optimize your Sony flat-panel television settings the way you want them.