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When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ standard definition is upconverted to 1080p for a picture so real it’s like you’re actually there.
BRAVIA® V-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with Sony Full HD 1080 products you get it.
Designed for maximum versatility, Sony’s BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA V-Series TVs include (2) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor.
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance. A Dynamic Contrast Ratio of up to 7000:11 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep reds and blues and colors that draw you right into the picture itself.

( Rated 4 out of 5 Stars AVERAGE RATING | 1 REVIEWS Ratings Snapshot)
1 of 1 (100%) customers would recommend this product to a friend
Rated 4.000000 out of 5 Stars Ratings Snapshot
Reviewer: BikerdudeMA (Boston, MA)
Date: Jan 5, 2009
I've had this product for 1-2 years
4of 4 people found this helpful
Pros: picture quality from HD sources and great overall design
Cons: menu path design and switching input sources
I've owned this model now for a year and really have nothing major to complain about. The screen is great when it's fed a HD signal from either cable HDTV or my PS3/Blue Ray. SDTV is rather grainy at times, but that is the case with most HDTV's....as time goes on there will be fewer SD channels anyways. The inputs/outputs are very convenient and hide wires well. Would be nice to have one more HDMI input from 2 to 3, but 2 is probably enough for most of the population. LOVE the matte grey (non-shiny) finish and the swivel base. (I don't know why Sony went to fixed bases and shiny (glaring) finishes on ALL of their new panels). The viewing experience is great in my 16?x14? room and I typically sit about 8 feet from the 40?? screen. Color and clarity is very good and also works very well with PS3 video games. The remote is good and functional but I wish there was a better way to switch from one input source to another. With this model it?s 3 to 6 button pushes depending on the input source. XBR is probably better. If this TV is still being sold in wholesale or discount stores for under $1,000 it?s a great deal.
©2006 Sony Electronics Inc. All rights reserved
Sony, BRAVIA, BRAVIA Engine, DRC, Speed Surf, and CineMotion are trademarks of Sony. SRS and the SRS symbol, TruSurround are trademarks of SRS Labs, Inc. Dolby Digital is a registered trademark of Dolby Laboratories. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HMDI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are property of their respective owners
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org)